PEDAGOGICAL DEVICES OF THE MEDIA AND SUBJECTIVITY PRODUCTION

analysis of the cartoon O Pequeno Príncipe

Abstract

Dialoging about the ways of subjectivationpresent  in  contemporary  society  is  a  process  that crosses  the  debates  of  the  pedagogical  field.  For this,  we  propose  this  qualitative  investigation  that deals with the pedagogical devices of the media and the  production  of  subjectivities.  As  an  element  ofanalysis  of  the  essay  we  have  the  episode  "The planet  of  time -first  part"  of  the  cartoon  series  The Little  Prince,  presented  by  the  Discovery  Channel television  channel.  The  objective  is  to  critically  read the  images  presented  in  the  episode  in  order  toanswer the question: "how are socially desirable and significant characteristics created and affirmed from the symbolic images that they convey in the cartoon The   Little   Prince?".   We   present   some   ways   of addressing that reach social subjects by shaping and homogenizing their behaviors and forming subjectivities. From the concept of addressing mode it    is    concluded    that     characteristics     such    as appreciation  and  care  for  nature,  preservation  of friendships,  zeal  with  the  other  and  stimulation  of the  imagination  are  created  and  affirmed  from  the symbolic  images  that  convey  in  the  cartoon,  as  well as    racial    issues    and    gender    roles    validating hegemonic social identities.